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#DiplomacyUnited for Human Rights Day 2019

For Human Rights Day 2019, a group of digital diplomats and partners came together to share a Twitter thread, a coordinated campaign and a common objective.

IMG_20191210_091758On December 10th, 2019 nine embassies in Washington, DC (@SwissEmbassyUSA, @FranceInTheUS, @CanEmbUSA, @FinnEmbassyDC, @ItalyinUS, @NLintheUSA, @SwedeninUSA, @DenmarkinUSA, @SpainInTheUSA) together with the U.S. Department of State (@StateDRL) and the Digital Diplomacy Coalition (@digidiplomats), used their collective social media presence to send a message.

Building on efforts from International Women’s Day in 2019, the informal group — a legacy of the first international digital diplomacy conference held in Stockholm in 2014, collaborations by individual embassies and the Digital Diplomacy Coalition network — took to Twitter to bring attention to the 71st anniversary of the Universal Declaration of Human Rights and their collective goal of supporting human rights globally. Through bespoke tweets and a coordinated series of videos, each participating embassy or organization shared a unique message and highlighted one of the Articles of the Universal Declaration of Human Rights.

Like all digital threads, we hope to see this conversation grow, others to join in the cause and for new ideas to emerge from the effort.

 

 

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How to Ensure Digital Campaigns Create Actual Change

Digital campaigns are fascinating even if one does not run an online campaign for his or her organization. By now, millions of people are aware of the UN Women’s HeForShe campaign. Nearly 7 million people have watched Emma Watson’s powerful speech on YouTube and close to 300,000 men around the world have committed to stand up for women’s rights via the campaign’s webpage.

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