Digital campaigns are fascinating even if one does not run an online campaign for his or her organization. By now, millions of people are aware of the UN Women’s HeForShe campaign. Nearly 7 million people have watched Emma Watson’s powerful speech on YouTube and close to 300,000 men around the world have committed to stand up for women’s rights via the campaign’s webpage.
What if it took you less than five minutes and no accountants to get your taxes done? Or how about voting in parliament elections online, while on a trip to Fiji? Would you like to set up a new company and have it legal and running within 20 minutes? What about signing business contracts or official documents digitally, without leaving your office – or living room? What if you never had any checkbooks from your bank or parking meters on the streets?